Factors That Influence Fashion


Throughout history, Fashion has been an important part of society. The style of clothing and the way that it is worn can be a reflection of the society and the culture that is being portrayed. Some of the factors that influence fashion include the Technological advancements, Observation patterns, Social relevance and the Gendered expression.

Gendered expression

Throughout history, cultures have explored and experimented with fashion as a way to express gender. But, in a modern society, gendered fashion can pose a problem for those who are not defined by a certain gender.

For centuries, women have borrowed menswear items, and Europeans saw the lack of gendered dress distinction in many Asian societies as cultural backwardness. In Europe, men wore gold embroidered capes and lace collars during the Renaissance. Meanwhile, women started to break the boundaries of gendered fashion. In the 1920s and 1930s, brave women fought for the right to wear masculine silhouettes.

Technological influences

Increasingly, fashion brands are using technology to improve the shopping experience and reach their customers. These technologies include augmented reality, virtual reality and 3D printing. These innovations have the potential to help retailers reduce returns and find the perfect fit for their customers. And while they may not replace human designers, they are proving to be a valuable resource to the industry.

Observation patterns

Observation patterns in fashion are numerous. Some locations are spartan while others are well suited to the human race. There is also a plethora of ways to ogle the human occupants of your enclave. And while a burgeoning afghan in a teepee may be a thing of the past, it isn’t impossible for an urbanite to get a jolt of human fodder on any given evening.

Social relevance

Using social media as a tool to influence purchasing decisions is becoming a popular practice. Increasingly, consumers are following fashion experts on social media platforms (SMPs) to gain knowledge on brands.

Several studies have explored the different perspectives of fashion brands on SMPs. They have explored topics such as brand familiarity, brand equity, and purchase intentions. Other studies have investigated how discounts impact brand intention. Some of the studies have also studied the role of social actors on SMPs. Some of the social actors include celebrities, brand-sponsored advertisements, and recommendations from brand users.